In a recent study, consumers were randomly surveyed about promotional products. They demonstrated the reach and recall strength of promotional products.
- 71% reported receiving a promotional product in the last 12 months
- 33.7% had the item on their person
- 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months
- In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week
- 52% of participants in the study did business with the advertiser after receiving the product
- Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the item
- 52.1% of participants reported having a more favorable impression of the advertiser since receiving the item
